Dagmar (House of Dagmar) is a Swedish luxury fashion brand for women, founded in Stockholm in 2005 by three sisters, Karin Söderlind, Kristina Tjäder, and Sofia Wallenstam. While celebrating its Nordic heritage, the brand is centered on responsible production. Since its founding, the brand has upheld sustainability as a core value and has stated its aim of creating products designed to last through processes ranging from design to material selection. It also refers to a footprint approach that shares environmental information, and received the Zalando Sustainability Award at Copenhagen Fashion Week in February 2021. Sofia Wallenstam serves as creative director, guiding the brand.
Concept
We believe sustainability is to create products that last, with the least environmental footprint possible.