Calvin Klein Platinum Label

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Overview

Calvin Klein Platinum Label is a bridge line originating in the United States. Launched in 2013 by Calvin Klein, Inc. (PVH Corp.) through the rebranding of the existing ck Calvin Klein, it focused on men’s and women’s sportswear and accessories. The collections were based on the house’s minimalism, incorporating an athletic and urban perspective, and were distributed mainly in Europe and Asia.

Concept

The contemporary bridge sportswear line highlights a more sophisticated point of view, updating the house’s signature Minimalism with an athleticism and urban attitude.

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1 brands
Founded
1968
1968 Parent brand
Calvin Klein
Clothing

A historical bridge tier for contemporary apparel

Calvin Klein Platinum Label was a brand tier established by renaming the former ck Calvin

Calvin Klein Platinum Label was a brand tier established by renaming the former ck Calvin Klein, covering men's and women's apparel and accessories. PVH materials described it as a bridge brand positioned between Calvin Klein Collection and the core brand, spanning clothing and accessories rather than being limited to a specialist category. It had a different role from Calvin Klein Jeans, which centered on denim, and Underwear, which covered underwear. Rather than indicating a current lineup, the name represents a historical category in the evolution of Calvin Klein's brand structure.

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