Chopova Lowena

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Overview

Chopova Lowena is a British womenswear brand founded in London in 2017 by Emma Chopova and Laura Lowena, who both studied at Central Saint Martins. Its work centers on Bulgarian folklore and sportswear, with an emphasis on sustainability and craft, and uses recycled materials and deadstock. The brand is characterized by collaborations with Bulgarian women artisans, the continuation of traditional techniques, and production mindful of ethical consumption. Its signature piece is the carabiner skirt.

Concept

Chopova lowena juxtaposes folklore and sportswear with a concentration on sustainability and craft.

Chopova Lowena characteristics

Chopova Lowena: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Chopova Lowena

Trends & youth culture
Adoption of trends and connections to youth culture.
Sporty & sportswear
Sportswear and styles inspired by physical activity.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Chopova Lowena relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Chopova Lowena

Country of origin, founding year, categories and parent brands.

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