COOL CLUB is a children’s fashion brand operated by Poland’s SMYK Group. Introduced in the early 2000s, it is developed by an in-house design team at SMYK. The brand offers clothing, footwear, and accessories for children aged 0–14, with around 2,800 styles each season. Its clothing is designed to help children express themselves, and it presents play, creativity, energy, color, and joy as values of childhood.
Concept
We create clothes that help children express their style and highlight what childhood is all about – play, unlimited creativity, energy, smiles, color, and joy.