COOR

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Overview

COOR is a contemporary brand launched in 2017 in Seoul, South Korea. Its name derives from Common Origins, and its representative, Shin Seung-hyun, oversees planning and direction. The brand focuses primarily on menswear and also offers womenswear, pursuing a natural, harmonious beauty through minimal design, quality materials, and understated details. In addition to its own online store, it is available at department stores in Korea and select shops overseas.

Concept

simple, harmonious beauty

COOR characteristics

COOR: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of COOR

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of COOR relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about COOR

Country of origin, founding year, categories and parent brands.

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