CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-country skiing, with a focus on temperature regulation and comfort. Its products for training and racing are available around the world, guided by the idea of maintaining an appropriate body temperature and enhancing performance.
Concept
Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result.