CRUCIAL

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Overview

CRUCIAL is a diffusion line developed by DNSR, a street casual brand from South Korea. Items released in 2024 have been identified, and the line focuses on everyday wear for men and women, including T-shirts, long-sleeve tops, sweatpants, and Bermuda shorts. Against the backdrop of DNSR’s slogan, “Do New things, Something to realize,” the line is positioned as offering street-oriented designs at accessible price points.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2014
2014 Parent brand
DNSR
Clothing

A line expanding everyday basics

CRUCIAL is a line developed by DNSR to expand its range of basic items. Industry coverage

CRUCIAL is a line developed by DNSR to expand its range of basic items. Industry coverage in 2024 presented it as DNSR’s new “Crucial line,” with products for a broad range of age groups, regardless of gender. Official products bearing the CRUCIAL name, including T-shirts, long-sleeve shirts, and sweatpants, have also been consistently documented. While DNSR is characterized by distinctive silhouettes and a focus on pants, CRUCIAL is positioned to strengthen the offering of everyday tops and sweats. DNSR WOMEN is aimed at women, and DNSR PREMIUM emphasizes materials; CRUCIAL is the line intended to reach a broad customer base.

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