Cruyff

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Overview

Tagline

One Step Ahead
Cruyff is a sports brand founded in Barcelona, Spain, in 1979 by footballer Johan Cruyff. Since 1982, it has collaborated with Italian designer Emidio Lazzarini, developing sportswear that combines functionality and elegance. Today, it is a lifestyle brand focused mainly on footwear and apparel. Its official motto is “Football Luxury,” and it incorporates traditional craftsmanship as well as new materials and technologies. At the heart of the brand is Johan’s philosophy of continually developing one’s potential.

Concept

Life is all about working on becoming the best possible version of yourself.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
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- Sub-brand
CRUYFF MONTSERRAT
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A line offering apparel and footwear under its own name

CRUYFF MONTSERRAT is a line presented as a dedicated collection on Cruyff’s official websi

CRUYFF MONTSERRAT is a line presented as a dedicated collection on Cruyff’s official website and also included in its official brand list. Separate from the parent brand’s regular product range, it offers apparel and footwear under the Montserrat name. It also includes apparel with functional features for exercise and is positioned as a product range presented under its own name, distinct from CRUYFF SPORTS, which is for teams.

- Sub-brand
CRUYFF SPORTS
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A line focused on teamwear and products for competitive sports

CRUYFF SPORTS is presented by Cruyff as a line offering teamwear and sports footwear. In c

CRUYFF SPORTS is presented by Cruyff as a line offering teamwear and sports footwear. In contrast to the parent brand’s broad product range, which includes lifestyle shoes and everyday clothing, it covers apparel and shoes intended for wear on the pitch, such as during training and matches. It is also listed under a separate name in the official brand directory and is positioned as a line clearly focused on sports use, distinct from collections bearing Johan Cruyff’s name.

- Sub-brand
Johan Cruyff
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A premium line reinterpreting the founder’s style

Johan Cruyff is a line within the brand family that the official Cruyff website presents a

Johan Cruyff is a line within the brand family that the official Cruyff website presents as a “label.” It reinterprets Johan Cruyff’s own dress and style as contemporary clothing, developing the concept of football luxury through premium collections. While Cruyff as a whole offers a wide range of footwear and apparel, this line consists primarily of clothing focused on Cruyff’s personal style and legacy, serving a role distinct from the regular lifestyle product range.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Cruyff

Country of origin, founding year, categories and parent brands.

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