Daily7

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Overview

Tagline

Made for curious kids and everyday adventures
Daily7 is a children's clothing brand launched in 2020 by the Dutch company United Brands. It began with two lines: Daily7 Newborn for babies and Daily7Kids for children. It now offers clothing and accessories for boys and girls. Inspired by the curiosity, play and freedom of movement of childhood, the brand focuses on creating comfortable clothes for everyday wear. Daily7 was acquired by Brands4Kids in 2023 along with United Brands, and is now part of its brand portfolio.

Concept

Daily7 is inspired by the spirit of childhood: curious, carefree and full of movement.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2020
2020 Sub-brand
Daily7 Newborn
Clothing

An early age-specific line for newborns

An age-specific line for babies established by Daily7 when it launched in 2020. It had a d

An age-specific line for babies established by Daily7 when it launched in 2020. It had a different target age range from Daily7Kids, which was for children, and offered newborn sizes 50–74. Within Daily7’s framework as a children’s clothing brand, it was positioned to serve the infant market. The current official website mainly features collections for children, and Daily7 Newborn can be identified as an early line.

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Frequently asked questions about Daily7

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Wearers and lines

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