Tagline
The first affordable sunglass brand
DANG SHADES is an eyewear brand founded in 2007 in Southwick, Massachusetts, USA, by professional snowboarder Chris Beresford. The brand offers sunglasses as its main product, along with snow goggles, apparel, and other items. Its focus is on combining fashion and functionality with affordable prices that make replacement easier if items are lost or damaged. Starting with snowboarding, its products are designed for activities ranging from fishing and driving to everyday use.
Concept
The brand proposes a new perspective in which eyewear such as sunglasses can be enjoyed casually during performance across all lifestyles and activities, as a kind of second pair of eyewear.