David Beckham

A men’s grooming line launched jointly by David Beckham and L’Oréal Luxe in 2018. It combined his personal style journey and British barbering culture with L’Oréal Luxe’s expertise, launching with 21 products spanning hair, skin, beard, and tattoo care. Beckham was involved in everything from product names and fragrances to logo design, and the name HOUSE reflects a community-oriented ethos. Separate from apparel and eyewear, it is positioned as a spin-off line presenting grooming and care as an independent domain.

An eyewear offshoot bearing David Beckham’s name, announced in 2019 and launched with its first collection in 2020. Safilo handles its design, manufacturing, and global distribution, and in 2024 the license became a perpetual agreement. It offers sunglasses and optical eyewear twice a year, for Spring/Summer and Fall/Winter, and, on a separate track from HOUSE 99, extends David Beckham’s style to accessories worn around the face. Within the group, it is treated as a core line in the eyewear category.

The current brand designation for the eyewear collection by David Beckham and Safilo, presented on the brand website as EYEWEAR by DAVID BECKHAM. Centered on sunglasses and optical frames, it organizes the design language of the line by product, foregrounding identifiers such as Talisman, DB Monogram, Temple Signatures, and Premium Lenses. As a designation connecting a British sense of style with Italian design and manufacturing, it represents the same eyewear domain as David Beckham Eyewear.