DDP Woman

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Overview

Tagline

Chic, with a hint of rebellion
DDP Woman was a French ready-to-wear brand launched in 2008 as a women’s line by DDP, which originated in Bordeaux, France. It carried forward the foundations established by DDP founders Laurent Caillé and Didier Moreau, offering women’s clothing, bags, and accessories for women active in urban settings. The brand’s stated ethos was to be “made by women, for women.” It expanded its sales channels mainly in France through department store concessions and franchise stores, and into Europe and the United States. Following the suspension of DDP’s business in 2019, DDP Woman ceased operations.

Concept

A brand made by women for women

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1 brands
Founded
1995
1995 Parent brand
ddp
Clothing

Core line responsible for DDP’s womenswear offering

DDP Woman was a womenswear line established as DDP expanded beyond its traditionally young

DDP Woman was a womenswear line established as DDP expanded beyond its traditionally young-male-focused streetwear into women’s fashion. From 2008 onward, it was developed as a womenswear brand and retail format bearing the DDP name, focusing primarily on urban womenswear. It targeted a different age group from Mademoiselle DDP, which was aimed at juniors, and was positioned as the core womenswear line within the DDP brand family.

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