DECOY is a Japanese women's casualwear brand developed by Cross Plus. It started in 1981 as “DECOY since 1981” and focuses on casual wear based on British traditional style with seasonal trends incorporated. Its range includes outerwear, tops, bottoms, dresses, and other items for a wide range of occasions, from travel to everyday outings. The logo features a carved wooden model called a “decoy,” used as a hunting lure. Its concept is “comfortable casual wear that incorporates seasonal trends into British traditional style.”
Concept
Comfortable casual wear that incorporates seasonal trends into British traditional style