DEFEND PARIS is a streetwear brand launched in Paris in 2013. It presents itself as a manifesto for protecting humanitarian values and “living together,” and develops collections centered on anti-war ideas under the concept PEACE = WAR. The brand was launched with Jeremy Duoay, Arnaud Deprez, and Sofiane Kihoul at its center, and communicates visuals and messages through apparel such as T-shirts and hoodies.
Concept
PEACE = WAR