DEKE

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Primary categories

Overview

Tagline

The Power of New
DEKE is a menswear brand based in Burlington, Ontario, Canada. Officially adopting “The Power of New,” it centers its designs on combining luxury fabrics with sports technology to balance comfort, versatility, and quality. Under the Style Journey concept, it offers three categories: DRSS, ACTV, and CASL.

Concept

luxury fabrics + sport technology

DEKE characteristics

DEKE: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of DEKE

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of DEKE relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DEKE

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Wearers and lines

Related links