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Desigual

Desigual

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Country: Spain
Founded: 1984 1980s
Category: Clothing Bags Accessories Footwear Wallets
Related brands: Clothing brands founded in the 1980s Clothing brands from Spain

Overview

Tagline

Love Different

Desigual is a Spanish fashion brand founded by Thomas Meyer in El Raval, Barcelona, in 1984. Starting with the upcycled jacket created at its founding, the brand makes clothing centered on creativity and is known for vivid prints, patchwork, and graphics. Its offerings include womenswear, menswear, kidswear, accessories, and shoes. The brand refreshed its identity in 2019 and, since 2020, has championed “Love Different” while supporting individuality in more than 100 countries.

Concept

a group of people who believe in the power of creativity as a way of life

Desigual characteristics

Main traits of Desigual

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Trends & youth culture: Adoption of trends and connections to youth culture.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Desigual relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2025

Year Brand Category Description

2025

Desigual Studio

Sub-brand

Clothing

A higher-tier premium line focused on reinterpreting signature codes

Desigual’s official announcement explicitly describes it as a “premium line,” while produc

Desigual’s official announcement explicitly describes it as a “premium line,” while product pages identify it as a limited collection belonging to “Desigual Studio,” featuring handcrafted tailoring and carefully selected materials. For 2025FW, it reinterpreted the brand’s signature codes and foregrounded complex techniques, premium materials, and its first leather capsule. It is positioned as a higher-tier offshoot line that places greater emphasis on an editorial approach and material development than the regular line.

2025 Sub-brand

Desigual Studio

Clothing

A higher-tier premium line focused on reinterpreting signature codes

Desigual’s official announcement explicitly describes it as a “premium line,” while produc