Tagline
Metallic engineering, genuine leather, and rebel DNA.
NEW ROCK is a footwear and apparel brand based in Yecla, Murcia, Spain. Its founder’s grandfather, Antonio Ortuño Martínez, began making shoes by hand in 1929, and the brand was established in 1980 under the leadership of Pedro Ortuño. It develops collections around signature elements such as the COMFORT PLUS system, Reactor, and Metallic soles, with aesthetics drawing on rock, cyber, and other worlds. Its offerings center on footwear and also include clothing and accessories; the brand has also appeared in film and music.
Concept
Our presence in cinema, music, and fashion is not a product of marketing, but of a visual identity so powerful that it has become the uniform for those who choose to be different.