Tagline
Fashion that motivates and inspires your journey.
DETERMINED is a streetwear brand launched by Naomi Maria in Birmingham, UK, in 2023. Its range includes T-shirts, hoodies, sweatshirts, tracksuits, joggers, caps, and bags, combining urban fashion with messages of perseverance and determination. The brand name is an acronym for “Determination Equals Trying Endlessly, Regardless (of) Mountains, Individuals & Nonsense Every Day,” and its philosophy is to encourage a positive attitude toward pursuing goals through clothing.
Concept
To combine urban fashion with a message of perseverance and determination.