Tagline
HIGH TECH LOW LIFE
Devá States is an independent streetwear brand launched by Theo Kusuma and Mol Edrin in Jakarta, Indonesia, in December 2015. Centered on graphics, music, and art, it places at its core the ideas of “excellence” and “sacredness” embedded in its Sanskrit-derived name, along with the wabi-sabi concept of the “beauty of imperfection.” It explicitly describes an approach that references art movements, philosophy, and social phenomena, translating them into graphics, colors, and textures.
Concept
Devá States essentially is referencing to balance and the traditional Japanese philosophy of wabi-sabi, celebrating the beauty in imperfection.