Diadora Utility

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Overview

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Safety footwear and workwear since 1998
Diadora Utility was born in 1998 in Caerano di San Marco, in the Province of Treviso, Italy, as a safety footwear and workwear brand from Diadora. Drawing on experience gained in sports, it designs and produces Italian-made clothing and footwear, with the mission of “giving meaning to every step taken by the wearer.” Today, it offers products for worksites, centered on safety footwear and workwear.

Concept

We design and produce Italian-made clothing and shoes for sports and work, designed to make every step of the person wearing them count.

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1 brands
Founded
1948
1948 Parent brand
Diadora
Footwear

A derivative line responsible for safety equipment and workwear

Diadora Utility was launched as a line returning to the fields of workwear and safety foot

Diadora Utility was launched as a line returning to the fields of workwear and safety footwear, drawing on experience gained in the sports business. Official materials explicitly state that Diadora Utility began in 1998. Alongside Diadora’s running, tennis, football, and lifestyle businesses, it is positioned as a distinct division responsible for safety equipment, and safety footwear is offered under the Diadora Utility name on product pages.

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