Tagline
By Any Means Necessary
DIM MAK is a music label and lifestyle brand based in Los Angeles, United States, founded in 1996 by DJ and music producer Steve Aoki. Starting with artist merchandise in 2006, it expanded into fashion and launched a full-fledged apparel collection in Fall/Winter 2015. Centered on the fusion of music and fashion, it offers streetwear, T-shirts, hoodies, outerwear, and accessories. Its background draws on punk, hardcore, club, and skate cultures, and it uses “By Any Means Necessary” as its slogan. In 2017, it presented a collection at New York Fashion Week and has expanded internationally as DIM MAK COLLECTION.