Tagline
Stay Brave
DOLLY NOIRE is an Italian streetwear brand started by four friends on the outskirts of Milan in 2004. It began by making T-shirts, moved on to snapback caps, and now produces clothing and accessories. The brand’s history began in 2004, and the operating company was established in 2013. Its official story advocates respecting diversity and pursuing dreams by being true to oneself and making use of one’s talents. Founding member Gioele Castelvetere serves as creative director.
Concept
Diversity is where creativity and imagination are not confined by conventional patterns, but seek definition and form in each person’s identity. Dolly Noire encourages people to be themselves, invest in their talents, and pursue their dreams.