Tagline
BORN FROM THE FREEDOM TO EXPLORE.
Double Label is a line developed by the Italian menswear brand Gianni Lupo. The collection presented in 2022 featured oversized garments, cropped trousers, shorts, and matching sweatshirt and knitwear sets. The brand describes its fashion as unconstrained by boundaries, incorporating different cultures, style references, and forms of expression for free exploration and reinterpretation.
Concept
Double Label is a Gianni Lupo project dedicated to fashion without boundaries. Different cultures, references, and forms of expression meet in a contemporary, cosmopolitan vision. Volumes, materials, and details change, while the freedom to explore, reinterpret, and mix stylistic codes with an open, international identity remains constant.