DSM

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Overview

Tagline

UNTITLED, UNTETHERED, UNDEFINED
DSM was launched by Dover Street Market as its own brand. Originating in London, UK, it was officially launched as a brand in 2026. Its parent brand, Dover Street Market, was founded by Rei Kawakubo and Adrian Joffe in 2004. DSM collaborates with in-house and external creators and is officially positioned as “a vessel to nurture creative endeavors.” Kei Ninomiya designed its first SS26 collection. It is expected to continue developing through multiple projects and collaborations.

Concept

THE DSM BRAND WILL ACT LIKE A VESSEL TO NURTURE ALL KINDS OF CREATIVE ENDEAVOURS, PROJECTS AND EXPERIMENTS.

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Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2004
2004 Parent brand
Dover Street Market
Clothing

An in-house brand initiative originating from retail

DSM (The DSM Brand) is an in-house brand officially launched by Dover Street Market. Its f

DSM (The DSM Brand) is an in-house brand officially launched by Dover Street Market. Its first collection, SS26, was designed by Kei Ninomiya under the name “DSM Kei Ninomiya” and launched at Dover Street Market stores worldwide on January 21, 2026. DSM has evolved from the store’s traditional curation and is positioned as an independent brand that accommodates multiple projects and collections by in-house designers and external partners. The brand states that its first collection differs from Noir Kei Ninomiya, offering a more accessible proposition for all ages and genders.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DSM

Country of origin, founding year, categories and parent brands.