GUI ROSA is a London-based fashion brand led by designer Gui Rosa, who is from Lisbon, Portugal. The designer completed an MA at Central Saint Martins in 2020 and began the brand that same year following its presentation at a Gucci digital event. The brand offers clothing and accessories centered on crochet and knitwear, with signature pieces including studded crochet headgear.
Concept
The brand uses craft techniques such as crochet and knitting to reinterpret masculinity through materials and forms of expression considered feminine, aiming to present a more sensitive masculinity.