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B by Ben Sherman

B by Ben Sherman

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Country: United Kingdom
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United Kingdom

Overview

B by Ben Sherman is a diffusion line launched in 2020 by Brighton-based British brand Ben Sherman. Its parent brand, Ben Sherman, is a British menswear brand founded in Brighton in 1963 by designer Ben Sherman (Arthur Benjamin Sugarman). B by Ben Sherman reinterprets that heritage for a younger generation. Centered on men's casualwear incorporating elements of streetwear and workwear, the line includes shirts, T-shirts, sweatshirts, knitwear, outerwear, trousers, and more. As contemporary streetwear, it draws on tradition while looking to the future.

Concept

A curated collection of contemporary streetwear, designed with a nod to our heritage yet always looking to the future.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1963

Year Brand Category Description

1963

Ben Sherman

Parent brand

Clothing

A casual streetwear line for younger audiences

B by Ben Sherman is a secondary line created to extend Ben Sherman’s brand heritage to you

B by Ben Sherman is a secondary line created to extend Ben Sherman’s brand heritage to younger audiences and contemporary street style. Since its launch in 2020, it has focused on more relaxed silhouettes, graphics, sweatshirts, and casual outerwear, distinguishing it from the main Signature line. The official website continues to present it as a separate range, identified by the B logo as distinct from the main brand. It is currently positioned as a major offshoot serving the casual streetwear segment for younger audiences.

1963 Parent brand

Ben Sherman

Clothing

A casual streetwear line for younger audiences

B by Ben Sherman is a secondary line created to extend Ben Sherman’s brand heritage to you