Ben Sherman

Ben Sherman Function is a functionality-focused lifestyle line derived from Ben Sherman. Introduced in 2016 as a product line for new lifestyles during its first store expansion in China, it offered apparel using functional materials and practical details for urban men’s everyday exercise, commuting, and weekend outings. While the main line centered on shirtmaking and mod-derived classics, Ben Sherman Function was positioned to address practicality and active use more explicitly. It was a derivative line developed as an independent trademark bearing the Ben Sherman name, covering clothing, footwear, hats, and other items.

B by Ben Sherman is a secondary line created to extend Ben Sherman’s brand heritage to younger audiences and contemporary street style. Since its launch in 2020, it has focused on more relaxed silhouettes, graphics, sweatshirts, and casual outerwear, distinguishing it from the main Signature line. The official website continues to present it as a separate range, identified by the B logo as distinct from the main brand. It is currently positioned as a major offshoot serving the casual streetwear segment for younger audiences.

Ben Sherman Sport is a sports-focused vertical line established to extend Ben Sherman’s brand assets into sportswear. It was announced through a partnership between Marquee Brands and Levy Group and initially focused on golf, offering polo shirts in technical fabrics, quarter-zips, windbreakers, and stretch pants and shorts. Unlike the classic shirt and Signature lines, and B by Ben Sherman, which targets younger consumers, it is positioned to provide functionality during physical activity for both competitive athletes and recreational players. Major retailers also treat it as a distinct brand name.