Achilles

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Overview

Tagline

DISCIPLINED. RELENTLESS. UNBREAKABLE.
ACHILLES is an apparel brand founded in the UK in 2020 by Justin Conway. Centered on tactical-style streetwear, it offers T-shirts, hoodies, performance wear, caps, and other items. With the motto “Founded on discipline, driven by relentlessness, and defined by being unbreakable,” the brand creates clothing for people who value discipline, responsibility, and resilience in the face of adversity. Its lines include CORE, STRIKE, and INSIGNIA, and its products combine original graphics with functionality.

Concept

Founded on discipline, driven by relentlessness, and defined by being unbreakable.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
-
- Sub-brand
CORE LINE
Clothing

An everyday line serving as the brand’s foundation

CORE LINE is presented on ACHILLES’s official website as a standalone “Line T-Shirt Collec

CORE LINE is presented on ACHILLES’s official website as a standalone “Line T-Shirt Collection,” a foundational line. Among the brand’s various lines, it is positioned as a basic uniform for everyday life, training, work, and time off, centered on centrally placed messages and a simple design. In contrast to STRIKE LINE’s aggressive, action-oriented expression and INSIGNIA LINE’s symbolic expression evoking insignia and unit patches, it serves to present ACHILLES’s philosophy in its most standard form. The official menu also lists it alongside the other lines.

- Sub-brand
INSIGNIA LINE
Clothing

A symbolic line centered on insignia-style graphics

INSIGNIA LINE is presented on ACHILLES's official website as a distinct “Line T-Shirt Coll

INSIGNIA LINE is presented on ACHILLES's official website as a distinct “Line T-Shirt Collection.” Centered on framed designs and unit-style marks that evoke regimental insignia, morale patches, and issued badges, it expresses recognizability, authority, and a sense of belonging. While CORE LINE forms the brand’s foundation and STRIKE LINE represents advancement and action, INSIGNIA uses symbols to communicate the wearer’s identity. The official menu also lists it alongside the other two lines.

- Sub-brand
STRIKE LINE
Clothing

A line that emphasizes action and offense

STRIKE LINE is a T-shirt collection presented as a distinct line on ACHILLES’s official we

STRIKE LINE is a T-shirt collection presented as a distinct line on ACHILLES’s official website, alongside CORE LINE and INSIGNIA LINE. Centered on moving forward, making decisions, and acting under pressure, it features sharp designs and direct imagery. While CORE LINE represents the brand’s foundations in everyday wear, STRIKE LINE is positioned to express action and offense more strongly. It is a line that translates ACHILLES’s tactical spirit into graphics focused on movement and decision-making.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Achilles

Country of origin, founding year, categories and parent brands.

Related keywords

Related links