Tagline
Fashion-conscious, healthy denim that defines who I am today.
DU JOUR is a Japanese denim line that debuted in summer 2024 from B.C STOCK, part of Baycrew's. The brand name means “now,” “today,” and “in season.” It aims to be a presence that subtly elevates the wearer’s authentic self in everyday life, without pretension or effort. The line centers on denim that evolves with trends, using carefully selected, authentic materials, classic details, and the latest finishing techniques. It offers jeans as well as skirts, shirts, overalls, and other items.
Concept
Unpretentious, effortless, and unadorned. A little lift for your authentic self. The aim is to be a presence that makes you feel current as you are, without reaching beyond yourself—something you naturally reach for when you wake up.