Tagline
OUR TIME MOVES BACKWARDS
E RIN AI E is a unisex high-end streetwear brand launched in South Korea in 2024. It is operated by Seoul-based Visual Value and offers denim, headwear, T-shirts, hoodies, jackets, and other items. The brand uses “OUR TIME MOVES BACKWARDS” as its slogan and presents a philosophy of expressing curiosity and imagination from a childlike, pure perspective. Its collections include E-S, E-C, E-B, CORNUCOPIA, and K ai E. After expanding into Japan and Canada, it is continuing its international expansion as a streetwear brand from South Korea.
Concept
A brand that expresses curiosity and imagination from a childlike, pure perspective.