Tagline
Closer than anyone or anything
eCALME is a Japanese innerwear brand specializing in base layers, launched by GUNZE in October 2024. It was developed as a spin-off from Tuché, a long-selling brand that debuted as a leg fashion brand in 2001. Centered on “gimmicks” such as bonded construction, seamless designs, and the three-dimensional fit created by molded knitting, the brand offers a wide range of products, including legwear and roomwear, with series such as SEAMLESS, MOLDING, and CUT OFF.
Concept
Every day changes at a dizzying pace, and fashion changes with it. But lifewear is different. Today, tomorrow, and the day after, whatever I may be, it accepts me and wraps me gently. From the place closest to the world, it makes me forget the busyness of the world. That is the kind of presence I seek.