Ed Hardy is a fashion brand launched in the United States in 2003, built around the work of tattoo artist Don Ed Hardy. Centered on the idea of celebrating American tattoos as art, it offers lifestyle products including T-shirts, outerwear, accessories, and fragrances. From 2005 onward, it became known worldwide under Christian Audigier’s licensing operation and has continued to offer a variety of collections bearing the brand name.
Concept
At its core, Ed Hardy is an alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form.