Edward Cuming is an eponymous brand launched in Madrid, Spain, in 2019 by Australian-born, Madrid-based designer Edward Cuming. After completing an MA in Fashion at Central Saint Martins, the brand has developed womenswear and menswear centered on a distinctive perspective on contemporary dress rooted in material experimentation and a sensorial approach to design, characterized by fluid silhouettes, distinctive fabric treatments, and the use of color. Since its founding, the brand has embraced designs unconstrained by gender categories. Production is primarily based in Spain, while footwear is made in collaboration with Italian artisans.
Concept
Edward Cuming establishes a distinct perspective on contemporary dress grounded in material experimentation and a sensorial approach to design with personality.