Tagline
Ordinary life , Ordinary design.
EKCOOKIES debuted in Hangzhou, China, in 2019 as a global, designer-focused unisex brand. It offers apparel spanning menswear and womenswear under the slogan “Ordinary life , Ordinary design.” In an era beyond gender distinctions, it incorporates unisex silhouettes and essential designs, proposing everyday wear through clear, refined color palettes and attention to detail. The brand entered Japan in 2022, where it is operated by Taiyodani Co., Ltd. In China, it has been featured as a brand selected for Taobao’s iFashion, and it is currently distributed through channels including its official Japanese online store and ZOZOTOWN.
Concept
A contemporary brand that has established a new style by incorporating unisex silhouettes and essential designs in an era beyond gender distinctions.