Endura

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Overview

Tagline

Born in Scotland. Ridden worldwide.
Endura is a cycling apparel brand founded in Scotland in 1993 by Jim McFarlane. It offers clothing, footwear, protection, and accessories for a wide range of riding styles, including road cycling, mountain biking, and commuting. The brand emphasizes engineering and aims to make products with performance and durability. Its collections include MT500 for mountain biking and Pro SL for road cycling, and it has supplied professional teams. Endura became part of Pentland Brands in 2018 and distributes its products internationally.

Concept

We want to bring the joy of the ride to as many people as possible.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
13 brands
Founded
1992-2026
1992 Sub-brand
MT500
Clothing

Core MTB line emphasizing weather resistance and durability

Endura’s flagship collection for mountain biking. Primarily intended for use on demanding

Endura’s flagship collection for mountain biking. Primarily intended for use on demanding trails and in enduro, it offers not only apparel but also shoes, helmets, and protectors. Compared with Hummvee, which also encompasses versatility and everyday use, and SingleTrack, which is intended for trails, it is positioned as a high-performance MTB line emphasizing weather resistance and durability.

2018 Sub-brand
D2Z Aero
Clothing

A competition-oriented line specializing in aerodynamic performance

D2Z Aero is a line of aero apparel developed by Endura in collaboration with Drag2Zero, th

D2Z Aero is a line of aero apparel developed by Endura in collaboration with Drag2Zero, the aerodynamics specialists led by Simon Smart. It incorporated wind-tunnel testing and drag-reduction technology, and included time trial suits, road suits, jerseys, and helmets. While Endura’s Pro SL and FS260-Pro are roadwear lines, D2Z Aero is positioned as a specialist line for competitors who prioritize aerodynamic performance.

2021 Sub-brand
GV500
Clothing

A line specialized for gravel riding and long-distance rides

A collection developed by Endura for gravel riding. It incorporates materials and features

A collection developed by Endura for gravel riding. It incorporates materials and features developed across road and MTB disciplines, with storage and carrying capacity for long-distance rides and multi-day adventures. Its intended use differs from that of Pro SL and FS260-Pro, designed for road racing, and MT500 and SingleTrack, focused on trails; it is positioned within the brand as a line specialized for gravel riding.

2026 Sub-brand
AllTrack
Clothing

A versatile line spanning road, gravel, and trail riding

AllTrack is an apparel line that Endura offers beyond the traditional categories of road,

AllTrack is an apparel line that Endura offers beyond the traditional categories of road, gravel, and mountain biking. It offers different fits for riders who ride across multiple surfaces and styles, from the race-oriented Race Fit to the more relaxed Rout Fit. In contrast to lines focused on specific disciplines, such as MT500, it is positioned to span a wide range of riding styles.

- Sub-brand
Equipe
Clothing

An upper-tier road line focused on competition

Equipe was a high-performance roadwear line previously offered by Endura. Based on apparel

Equipe was a high-performance roadwear line previously offered by Endura. Based on apparel used in team competition, it also offered jerseys, shorts, jackets, and other items without team logos to general road riders. Unlike a comprehensive assortment that included MTB and everyday-use products, it was positioned within the brand family as an upper-tier range focused on road racing.

- Sub-brand
FS260-Pro
Clothing

A core second line focused on practical road use

Endura’s road-focused collection incorporates technology from Pro SL and is aimed at rider

Endura’s road-focused collection incorporates technology from Pro SL and is aimed at riders ranging from experienced cyclists to those taking on competition. While Pro SL is the flagship in the road category, FS260-Pro is offered as a practical option that also accommodates everyday training and road riding. It is officially presented as an independent collection.

- Sub-brand
Hummvee
Clothing

A practical line bridging MTB and everyday cycling

An MTB and everyday cycling collection offered by Endura. The series grew out of a collabo

An MTB and everyday cycling collection offered by Endura. The series grew out of a collaboration with bicycle couriers in London and combines suitability for trail use with practicality for everyday journeys. Unlike MT500, which emphasizes high performance and weather resistance, and SingleTrack, which is trail-focused, it is positioned as a versatile line that includes shorts, trousers, jackets, shoes, and other items.

- Sub-brand
Hyperon
Clothing

A lightweight roadwear line for hot conditions

Hyperon is a line developed as a collection within Endura’s roadwear range for riding in h

Hyperon is a line developed as a collection within Endura’s roadwear range for riding in hot climates and high temperatures. It uses lightweight materials and designs that help prevent heat buildup, with a focus on temperature regulation in hot conditions. Unlike Pro SL, which is centered on technology derived from professional teams, and FS260-Pro, which is intended for a broad range of road cyclists, it serves a role focused on climatic conditions.

- Sub-brand
Loop
Clothing

A casual line for everyday wear and entry-level riders

Loop is an apparel line offered by Endura for a broad range of riders, including beginners

Loop is an apparel line offered by Endura for a broad range of riders, including beginners, casual riders, and gravel riders. It prioritizes a more relaxed feel and practicality than competitive roadwear, and includes jerseys, technical T-shirts, and shorts. Unlike high-performance road lines such as Pro SL, it serves as an accessible, everyday entry point.

- Sub-brand
Luminite
Clothing

A safety equipment line focused on visibility while commuting

Luminite is a visibility-focused collection that Endura has offered for commuting and ridi

Luminite is a visibility-focused collection that Endura has offered for commuting and riding in low-light conditions. It consists mainly of apparel made with reflective materials and commuting accessories, and helmets are still available under the Urban Luminite name. Unlike other lines primarily focused on performance or trail use, it serves to improve visibility and safety while commuting.

- Sub-brand
Pro SL
Clothing

Endura’s flagship road line for race performance

Endura’s flagship collection for road cycling. It brings technology developed through prof

Endura’s flagship collection for road cycling. It brings technology developed through professional racing to products for everyday cyclists as well, and has a more competition-oriented positioning than FS260-Pro in the same road category. While MT500 is the high-performance line for MTB, Pro SL is primarily made up of apparel and accessories for road racing.

- Sub-brand
SingleTrack
Clothing

An MTB apparel line for trail riding

One of Endura’s mountain biking collections, offering apparel, helmets, protectors, and ot

One of Endura’s mountain biking collections, offering apparel, helmets, protectors, and other items for trail riding. While MT500 is the flagship line for harsh weather and high-intensity riding, SingleTrack is centered on apparel for trails and bike parks, positioning it alongside Hummvee as an MTB line with a different focus from Hummvee’s broad range of everyday uses.

- Sub-brand
Xtract
Clothing

An entry-level line that broadens access to road apparel

One of Endura’s road collections. While Pro SL and FS260-Pro focus on competition and seri

One of Endura’s road collections. While Pro SL and FS260-Pro focus on competition and serious road riding, Xtract offers performance apparel that is more accessible, broadening the reach of Endura’s road product range. It is also treated as a distinct collection name in the official store, with road products such as shorts.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Endura

Country of origin, founding year, categories and parent brands.

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