Tagline
A bracelet. A message. A reminder that changes everything.
ENOUGH, founded by TOMS founder Blake Mycoskie in Los Angeles, United States, in 2026 against the backdrop of his own experiences with mental health, is a lifestyle brand. Starting with bracelets, it offers T-shirts, sweatshirts, hats, bags, and other items, using everyday wearable reminders to encourage conversations and connection around mental health. Its core belief is that “a person’s worth is not something earned later, but something they are born with,” and it gives 100% of its profits to mental health support organizations.
Concept
Our mission is to spread reminders in every form—bracelets, messages, actions, community—until feeling ENOUGH becomes the cultural default.