Tagline
Enter the world of ERES
ERES is a French lingerie and swimwear brand. It was founded in 1968 by Irène Leroux at Place de la Madeleine in Paris, and has since focused on swimwear and lingerie. The brand describes its pieces as “second-skin garments” that enhance the body’s natural shape while supporting its movements, and presents a total wardrobe spanning beachwear, lingerie, and activewear, designed to create a “natural and harmonious appearance.” In design, Marie-Paule Minchelli has been involved in the creative process as artistic director since 2008, serving as studio director and head of collections. Chanel acquired the company in 1996, and it belongs to the Chanel group.
Concept
Creating second-skin garments that flatter the natural shape of your body while supporting its movements.