Tagline
Celebrate Culture
ETHNOTEK is a bag brand founded in the United States in 2010 by US-born bag designer Jake Orak. Focusing on laptop bags, backpacks, travel bags, and other products, it collaborates with artisans and craft communities in Ghana, Guatemala, India, Indonesia, and Vietnam, incorporating traditional handwoven, hand-dyed, and embroidered textiles. Its guiding principle, “Trade, not aid,” supports culture and craftsmanship through fair trade rather than donations to artisans. Its signature is the interchangeable front panel, Thread™.
Concept
Trade, not aid.