ETRO

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Country: Italy
Founded: 1968 1960s
Category: Clothing Bags Accessories Footwear Fragrance Lifestyle products Wallets
Related brands: Clothing brands founded in the 1960s Clothing brands from Italy

Overview

Tagline

Colorful, Eclectic, Distinctive, Iconic.

ETRO is an Italian luxury brand founded in Milan in 1968 by Gerolamo “Gimmo” Etro. It began as a textile company and now offers women’s and men’s clothing, as well as accessories, fragrances, home goods, children’s products, and eyewear. Paisley is its signature pattern, and the brand’s identity is built around travel, art, and craftsmanship. It emphasizes individuality, self-expression, and creativity.

Concept

A universe that embraces extravagance, individuality, and self-expression.

ETRO characteristics

Main traits of ETRO

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of ETRO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.