Santaniello is a menswear tailoring brand that began in Salerno, Italy, in 1968 with the marriage of tailor Biagio Santaniello and trouser-maker Carmela Folino. It presented its first full-fledged collection in 1991 and offers jackets, suits, and other items, with trousers at its core. The brand’s guiding principle is “Creare nuovi classici…”. Today, creative director Antonio Santaniello designs the collections with the aim of bringing together the family’s tailoring heritage and contemporary ideas. The brand also organizes its direction through labels (collections/categories) such as ACCADEMIA, RESPECT!, RIMA, EVOLUTO, SIPARIO, IL VIAGGIATORE, and ON.
Concept
“Creare nuovi classici” is the connecting thread linking the current collections to the brand’s roots, in a history that still intertwines family and enterprise.