Tagline
Move in Style
Eye Theme is a brand focused primarily on bags and luggage for travelers. It is described as a brand with roots in VIP Industries, established in 1991, and sells hard- and soft-sided luggage meeting international standards through a broad network in Vietnam and overseas. Its products include trolleys, rucksacks, backpacks, duffel bags, PC bags, travel accessories, and essentials for short trips. The eye motif is one of its defining features.
Concept
Eyetheme is aimed at travelers who like to make a style statement everywhere they go.