Tagline
If you want to be happy, be.
FACES(7) is a fashion goods and accessories brand that emphasizes the warmth unique to handmade items. The brand name combines FACES, meaning “encounter,” with “7,” expressing the wish that people may encounter the seven gifts of the spirits: wisdom, understanding, counsel, fortitude, knowledge, devotion, and fear of God. With “If you want to be happy, be.” as its subtheme, the brand offers items such as keychains, money clips, anklets, and masks.
Concept
The brand offers products with the warmth unique to handmade items, expressing the wish that people may encounter the gifts of the seven spirits: wisdom, understanding, counsel, fortitude, knowledge, devotion, and fear of God.