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FARM Rio Closet to Closet
Basic information
- Country
- Brazil
- Founded
- 2025
- Category
- Clothing / Accessories / Footwear
Overview
FARM Rio Closet to Closet is a resale and circularity program launched in 2025 by FARM Rio, a lifestyle brand from Brazil. In partnership with Poshmark and ThredUp, it supports the recirculation of clothing, shoes, accessories, and other items through listing purchased items for resale or sending in unwanted items, and offers rewards such as FARM Rio shopping credit, depending on eligibility. Its aim is to keep wearable items in use for longer rather than discarding them.
Concept
In partnership with Poshmark and ThredUp, FARM Rio pieces can now move from one owner to the next with love and ease. If an item’s already had its moment, give it a longer life by choosing a future-friendly solution. We know clothes hold stories, and choosing secondhand means you’re part of that broken-in magic.
Tagline
Turn Your Clothes Into FARM Rio Credit
Parent brands
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Farm Rio 1997
FARM Rio’s official resale (circularity) program in the United States. On Poshmark, purchase-history integration simplifies listing, while on ThredUp, the program provides shopping credit through collection and resale. It complements the main sales line, which focuses primarily on new products, and formalizes the recirculation of owned items under the brand’s direction.
A framework for circularity through official resale