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Farm Rio
Basic information
- Country
- Brazil
- Founded
- 1997
- Category
- Clothing / Bags / Accessories / Footwear / Lifestyle products
Overview
FARM Rio is a fashion and lifestyle brand founded in 1997 in Rio de Janeiro, Brazil, by Katia Barros and Marcello Bastos. It started with a small market stall and upholds the belief in the existence of happiness. Centered on original prints inspired by nature and Brazilian culture, the brand offers women’s dresses, tops, swimwear, accessories, and more, and has expanded overseas since 2019.
Concept
We're FARM Rio, a group of creatives from Rio de Janeiro, Brasil, who believe in the existence of happiness.
Tagline
Dress in Happiness
Sub-brands
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Re-Farm Jeans 2019
A sub-line introduced by FARM Rio in 2019 to reduce environmental impact in the denim category. It differentiates itself by focusing on materials and manufacturing processes while retaining the main line’s print-centered aesthetic, using washing processes with biodegradable products and ozone washing. Within the brand, it gives concrete form to its sustainability focus through denim and is positioned as an implementation line alongside circular initiatives such as resale.
A sub-line focused on environmental responsibility in denim
-
FARM Rio Closet to Closet 2025
FARM Rio’s official resale (circularity) program in the United States. On Poshmark, purchase-history integration simplifies listing, while on ThredUp, the program provides shopping credit through collection and resale. It complements the main sales line, which focuses primarily on new products, and formalizes the recirculation of owned items under the brand’s direction.
A framework for circularity through official resale