Fay Junior

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Overview

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A mix of tradition and contemporary style
Fay Junior is a licensed collection for children from Fay, launched in 2005 through a partnership between Tod’s and Simonetta. Fay was founded in the United States in the early 1980s and is known for outerwear inspired by firefighters’ work jackets. With the MiniMe concept, Fay Junior reinterprets its outdoor spirit and timeless elegance for juniors, with collections for ages from babies to 16. Simonetta Group handles production and distribution.

Concept

The Junior collection interprets the style codes of the Fay world that express the outdoor spirit and its timeless elegance, the brand’s distinctive hallmark.

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Fay
Clothing

A junior line focused on the children’s offering.

A junior-oriented extension of FAY. Official information presents the brand as comprising

A junior-oriented extension of FAY. Official information presents the brand as comprising three segments: men’s, women’s, and junior. Dev Boutique also continues to feature it as the Fay Junior collection. In relation to the main adult line, it is a derivative line focused on children as its intended wearers and on its product range.

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