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Billionaire

Billionaire

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Country: Italy
Founded: 2005 2000s
Category: Clothing Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products
Related brands: Clothing brands founded in the 2000s Clothing brands from Italy

Overview

Billionaire is a luxury menswear brand founded in Italy in 2005 by Flavio Briatore. It focuses on ready-to-wear based on Italian tailoring and was launched with the aim of extending the lifestyle of the Billionaire nightclub. Philipp Plein acquired a majority stake in 2016, but the identities of the two brands have been maintained separately. The brand also has small womenswear and kids’ lines and has opened boutiques overseas.

Concept

A luxury menswear line intended to extend the lifestyle of the Billionaire nightclub.

Billionaire characteristics

Main traits of Billionaire

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Billionaire relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.