Tagline
Wearing a fragrance you love can be a hint for living true to yourself.
FERNANDA is a Los Angeles-born fragrance brand that began selling body mists in 2010. Brand planning and design are handled by Fernanda Yamazaki. Its wide-ranging lineup centers on perfumes and body mists, and also includes hand and body care, hair care, bath products, and home fragrances. The brand offers a variety of fragrances, including its signature Maria Rigeru, based on the philosophy of helping people discover their own appeal through fragrance and enjoy life in their own way. Its products are made domestically and are available at directly operated stores, its official e-commerce site, and variety shops, among other retailers.
Concept
The brand believes fragrance can balance the mind and body and guide people toward the health and beauty that are inherent to them. Wearing a favorite fragrance can help people discover their own appeal and find a hint for letting themselves shine more. Through fragrance as a starting point, the brand hopes that everyone will value themselves and enjoy life in their own way.