Tagline
Design and performance
Ferrari Collection is an eyewear and fashion line developed by Ferrari, the Italian company founded by Enzo Ferrari in 1947. It was launched in earnest in 2023 as a single-brand eyewear collection, with Rocco Iannone, who leads creative direction for the brand’s diversification, overseeing its design and image. It is characterized by translating Ferrari’s world, originating in Maranello, into urban sunglasses and accessories.
Concept
Ferrari Collection eyewear is developed through constant stylistic and technological research, and reinterprets Ferrari’s heritage for a lifestyle-and-luxury context.