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FILA KIDS
Basic information
- Country
- South Korea
- Founded
- 2000
Overview
FILA KIDS is FILA’s kids’ line, launched in Korea by FILA Korea in February 2000. It has offered apparel, shoes, bags, and other items as fashion-forward sporty casual clothing for children, carrying on FILA’s clean, simple design, functionality for comfort, and fashion appeal, primarily for ages 3 to 13. In addition to everyday wear, it now offers sportswear for children, including tennis and ski apparel, presenting FILA’s sporting heritage for a younger audience.
Concept
Fashion-forward sporty casual clothing for children that carries on FILA’s clean, simple design, functionality for comfort, and fashion appeal
Tagline
BURST YOUR FUN
Parent brands
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FILA 1911
FILA KIDS is a line launched in China in 2015 to extend FILA’s brand image and the functionality of its sportswear to the children’s market. While carrying over the classic logos and color schemes of adult-oriented FILA, it offers children’s everyday wear, leisurewear, shoes, and accessories, as well as performance products for tennis, skiing, and running. Whereas FILA FUSION focuses on trends and collaborations for younger consumers, FILA KIDS serves children and their families, extending the brand’s presence across both sports and everyday life as a highly independent kids’ line.
A line that expands sportswear and everyday clothing for children.