Fizik

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Overview

Fizik is a performance cycling brand belonging to Selle Royal Group, based in Pozzoleone, Italy. Founded in 1996, it offers saddles, shoes, helmets, bar tape, and accessories for road, off-road, and triathlon use. Its stated mission is “to make the most sophisticated, inspiring, and beautiful gear for the world's most discerning cyclists,” and it has a presence in professional racing and design awards.

Concept

fizik's mission is to make the most sophisticated, inspiring and beautiful gear for the world's most discerning cyclists.

Fizik characteristics

Fizik: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Fizik

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Fizik relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Fizik

Country of origin, founding year, categories and parent brands.

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